Illustration
Creating custom illustrations is an opportunity to give a unique visual identity to your projects. Whether you need illustrations for marketing content, visual materials, or creative elements, I offer my expertise to transform your ideas into impactful visuals. Taking into account your objectives, brand guidelines, and inspirations, I assist you at every stage, from the initial sketch to the final illustration, to design images that captivate and effectively communicate your message.
Preparatory Work
1 - Listening and Briefing :
It all begins with a discussion phase where I take the time to understand the client's needs. We discuss the message to be conveyed, the desired visual style, the elements to include, as well as the final use of the illustration (print, web, advertising, etc.).
2 - Research and Moodboard :
After clearly defining the expectations, I proceed to a creative research phase. I create a moodboard with visual and stylistic references to validate the overall ambiance of the illustration with the client before starting.
Production
3 - Preliminary Sketch or Draft :
Based on the approved briefing and inspirations, I create one or more sketches to visualize the idea in a simple way. The sketch is then submitted to the client for initial feedback to ensure we are aligned on the artistic direction.
4 - Mockup Proposal :
After the sketch is approved, I move on to a more developed version where the details begin to take shape. At this stage, choices regarding colors, textures, lighting, and presentation are incorporated.
Delivery
5 - Revisions and Adjustments :
Based on the client's feedback, I make the necessary adjustments to refine the illustration. This stage may include changes to composition, colors, or graphic elements to ensure that the illustration aligns perfectly with expectations.
6 - Finalization and Delivery :
Once the illustration is approved, I refine the final details and deliver the final file in formats suitable for its use (print, web, etc.).
7 - Post-Project Follow-Up :
If needed, I offer follow-up after delivery to address any requests for minor adjustments or adaptations of the illustration for different media.
"This drawing took me five minutes, but I spent sixty years getting there." P.A.Renoir